Explanimations make complex ideas understandable and engaging. People process visual information faster than text, making animations the perfect solution to get a message across clearly. A strong explainer video attracts attention, convinces and sticks. But how do you make an explainer animation that really makes an impact?
Explanimations make information accessible in a way that text cannot match. Long pieces of text are often read quickly or even skipped completely. With an animation you make sure your message is clear within seconds.
In addition, explanimations respond to both visual and auditory stimuli. By combining images, sound and storytelling, you increase engagement and the message sticks better. This is especially useful for complex topics, where text falls short.
Explanimations are widely used for product demonstrations, process explanations and internal communications. They help companies to explain complex concepts in simple terms and thus convince their target audience faster.
An effective explainer video consists of multiple elements that combine to create a powerful message.
A good story is at the core of every successful explanimation. This is because viewers remember information better when it is presented in a recognizable and engaging context. An effective structure for an explainer video includes:
By adhering to this structure, you create an explainer that not only informs, but also activates.
The style of the animation determines the impact. After all, overloaded images or too many details obscure the message you want to convey in your explanimations. A successful explainer is therefore visually clear and contained:
By keeping it minimalist, the focus remains on the content and the message of the animated film is not overshadowed by superfluous details.
Choosing the right style for an explanimation depends on the target audience and the message. Not every style is suitable for every topic.
For most businesses, 2D animation is the best choice. This type of animation is accessible, recognizable and widely applicable. Whether for marketing videos, product explanations or internal communications, 2D almost always works.
For technically complex subjects, a 3D animation can make more impact. Think of product demonstrations, medical visualizations or architectural designs. 3D animations give a realistic picture and make structures understandable that are difficult to visualize in 2D.
Not every explanimation has the desired effect. Here are common mistakes that can reduce the impact of a video:
Avoiding these mistakes will ensure that your explainer video is truly convincing.
Creating a powerful explanimation requires a structured approach. The process consists of several phases, each of which contributes to a successful animation.
A strong explainer starts with a good script. This sets the structure and ensures that the message remains clear. An effective script:
A good voiceover brings the message to life. The voice should match the tone of voice of the explainer video. A warm, approachable voice works well for an informal style, while a clean and businesslike voice suits technical animations better. In addition, background music enhances the emotion and atmosphere of explanimations. It provides an extra layer of experience and makes the explanimation more dynamic.
Having a professional explanimation made helps your business make complex information accessible. Whether you need a corporate animation, a technical animation or an impactful explanimation, the right approach makes all the difference.
At Animation Agency we develop explanimations that convince and activate. Would you like to have an animation made that perfectly conveys your message? Our animation agency will help you with a custom-made solution. Have an explanimation made at animation studio Amsterdam. Feel free to drop by and we will discuss what we can do for you.
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