Simple animations, realistic animations, 2D, 3D; animations come in various flavors. The types of animations and the choice in terms of elaboration are very diverse. The main similarity among all animations is that they make complex material understandable.
If you want to have an animation made, your goal and budget will help determine the type of animation you choose. But what is what? In this article we explain the different types of animations for you, including concrete animation examples.
A technical animation converts complex, technical subject matter, such as services, products or processes, into understandable visualizations. The form is usually a 3D or 2D animation. This type of animation lends itself to the visualization of technology and the use of CAD, FBX, or OBJ files.
Anything is possible. With a technical animation you can visualize much more than with video, for example. Such an animation makes complicated material understandable and attracts attention. With a technical animation you come off well thanks to the professional look.
A 2D animation is an animation technique with "flat illustrations," that is, without depth. This type of animation is simple, but works very well for simplifying complex subject matter. Characteristics: simplicity, suitable for smaller budgets and recognizability (unique illustration style).
The advantage of 2D animation is that it is an interesting choice in terms of budget and is an approachable, ideal option when you have little or poor footage. Furthermore, you can create a lot of recognition with a 2D animation, provided the animation is well constructed.
Want a clear animation that is also a visual highlight? Then choose a 3D animation. With this type of animation, your animation really comes to life. With a 3D animation you create depth and perspective, a realistic image and hold the attention longer.
An advantage of 3D animation is that objects can be exposed from all sides. This is certainly interesting, for example, when dissecting concepts or to show the inside of objects that no camera can reach, such as machines or detailed processes.
An explainer animation, or explanimation, is a type of animation that mainly revolves around turning a complex or technical subject into a simple story. It is characterized by visual, high-quality illustrations. An explanatory animation can also be used effectively as a marketing tool.
Advantages of this animation technique is that it is great for visualizing problem and solution and conveying emotions through "raunchy illustrations," especially with 3D animation. Furthermore, an explanation animation is valuable content to share and deploy on your website.
The name says it all, a business animation is intended for brief, understandable and clear portrayal of your organization. A business animation is thus the visual business card for your company. It contains distinctive illustrations, and this type of animation again comes out well on your website.
Advantages of a corporate animation are the high degree of recognizability by adding characteristic elements of your company (including corporate identity and story). Furthermore, an animation (unlike video) makes everything even more concrete because everything can be depicted.
