Areyou thinking of having having an animation video made to translate your message to your target audience? Good idea! Because using an animation has a whole host of benefits. To make it easier to choose an animation, we list seven advantages for you.
First, content with visual aspects attracts a larger audience than text. We absorb visual information as much as 600,000 times (!) faster. Research shows that 95% of the message is remembered if delivered by video and only 10% if conveyed by text alone (Insivia, s.d.).
By using an animation, you can also make sure that your message is easily explained to your target audience and thus they understand and remember it better.
With animation it is easy to match elements graphically to your corporate identity. An animation can be made in your corporate identity, creating recognition between your animation, the corporate identity and your other communications.
The process of an animation involves you closely. At Animation Agency we work in steps, after which the client has the opportunity to give feedback after each step. This ensures that there are never any surprises and that you are completely satisfied with the end result!
With an animation, you don't have to consider many external factors, unlike when making a video. Whereas on a shoot day you have to get lucky with the weather, in an animation video you always create your ideal weather conditions.
And what about physical products? They are not needed at all for an animation video! Through animation, you can, for example, show products that have not yet been developed.
Sometimes it is complicated or even impossible to make a technical process visual. Animation makes this possible: with 3D animation, you can easily zoom in or disassemble products.
That's because you can make an animation as crazy as you want. The choice is vast and there is always an animation type that fits your needs and therefore budget, think 2D, 3D, whiteboard, etc.
Factors such as the cost of the shooting day, actors, cameraman, etc. are left out when making an animation and that saves a lot of money. Check out this blog to see an indication of the cost of an animation video.
As you just read, image is more effective than text. The message from the video is viewed more often and better remembered, but an animated video also increases conversion. Yes, really! A video drives 300% more traffic to your website and visitors also stay longer compared to text. Do we need to say more?
After this blog, there is no way around it: an animation is the way to easily translate your message to your target audience! We are happy to discuss the possibilities with you.
