You have a concrete question about a campaign. So what? For example, Hurks planned to advertise online its innovative housing concepts: Da Vinci (ground-level homes) and Leonardo (apartments). After contacting partner WEBZIES about a LinkedIn campaign, it was time to look for an animation partner. And that became Animation Agency!
The goal of the LinkedIn campaign became brand awareness combined with lead generation. Our challenge was to draw attention to the housing concepts in an attractive way. First of all, we discussed this: for example, wasn't it better to create two separate ads? In collaboration with the marketing agency, we created a plan de campagne: the development of two separate ads so that the concepts could be explained on their own and target a specific audience.
In the further elaboration we zoom in on the target group and it could just be, for example, that they are also interested in the other housing concept. Therefore, we named both housing concepts in both variants and then zoomed in on one of the two. In terms of imagery, we went to work with the existing brochures: these contained nicely animated elements. So the remaining creation would have to match this perfectly. No problem for our creative team.
The campaign itself was a hit: Hurks received several leads on a daily basis on both housing concepts. So a satisfied client!
Curious? Check out the case!
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