Animation Agency was asked by Kingwrapz to help think about a production for their social media campaign. The hip company makes skins: an extra layer of protection for all devices, from phones to gaming consoles, that also look great.
Since the campaign's goal was to generate conversion on social media towards the website, we knew in advance what was needed for this: several animations that had to meet certain requirements. However, it turned out to be a bigger project than Kingwrapz initially envisioned. But after a good initial conversation, they were impressed with our knowledge and expertise, and agreed on a campaign.
Showing the two USPs of Kingwrapz's products, protection and appearance, we created a general 3D animation of Kingwrapz itself, and three separate ones for iPhone, Samsung and the Playstation 5. We focused not only on the result, but also on the fact that the skins do not leave stains.
Because it was a social media campaign, the videos were delivered in landscape mode, and we took into account grabbing attention within one second, as is so important in e.g. Instagram stories. The combination of music, images, corporate identity and animated texts attract attention, and Animation Agency presents consumers with an irresistible and manageable advertisement.
