When a client brings a question to us, we not only look at what their desire is, but also what is the best way to achieve their goals.
In the case of RefNat4LIFE, it was important for installers of cooling systems, air conditioning and heat pumps to become leads, sent to the website to sign up for free webinars. The campaign had two major pillars: first, we created animations, and second, we were going to roll out the campaign on LinkedIn.
We chose an animation because a lot of information needed to be conveyed in an easy way. The climate crisis, legal regulations and rising energy costs make it difficult for installers to offer the best cooling systems. The choice is literally huge!
We presented in the animation not only the problem, but also the solution: sign up for RefNat4LIFE's webinars. In fact, the target audience can watch free webinars or recorded sessions on RefNat4LIFE.eu. This way, they keep their knowledge up to date, but also see how things can be done even better.
Rolling out the campaign on LinkedIn was a success: by fully tailoring the campaign for LinkedIn, the target audience was well reached and many leads were generated.
