Interlingo - Explainers
Interlingo is a translation agency with translators all over the world. The expertise of its people is central to ensuring that translations are always optimally effective. As the company is in the process of increasing its online visibility and a piece of branding, the expertise of Animation Agency was called upon.
The translation agency got to work on a content calendar that emphasizes the versatility of its services. Every month a theme is highlighted through different types of content. Moving images are a big part of this, which is why we set to work on an animation series for Interlingo.
Entertainment category:
External partners
Because it is a series, we felt it was important to focus on recognizability. Therefore, we introduced a character who will appear in every animation. This friendly lady guides the viewer through the information. In addition, we looked closely at the existing corporate identity and colors. For example, you can see a line pattern and circles that you see on other corporate identity carriers such as the website. In this way we create overall recognition of the brand.
Using flowing lines and playful icons has created a style that is sure to appeal to the intended target audience. This makes the explanation of topics (e.g. transcreation and certified translation) easier. The result: a series of explainers that can be used on various online channels (from website to social media) and explain the services in an original way.
