Ecobit - AFAS Engine
Ecobit commissioned Animation Agency to work on an animation for its Ecobit AFAS Motor service. This application allows AFAS users to automatically edit data in Profit. The requested animation is a final trigger for website visitors to get in touch. Thus, the animation ends up on their own website, but also on AFAS' partner page. Because the target audience is already fairly specific and knows how AFAS works, we go deeper into the functionalities of the AFAS Engine. This puts the application on the map with the target group.
The target audience of the AFAS Engine has a problem: they want to modify data, but this turns out to be not so easy. Therefore, we highlight this problem right at the start of the animation. We grab their attention and explain the solution: with the Ecobit AFAS Engine you can do everything that is not possible with AFAS.
Entertainment category:
External partners
In the animation, we use a character (the user) who is guided through the infinite possibilities with round, friendly shapes. A strong, visual identity was not yet available, so we used the Ecobit logo as a base. This allowed us to easily evolve it. This style allows us to start from a flowing line pattern as a common thread in the animation. This makes it easy to take the viewer with us.
